Creating engaging shopping experiences tailored for each visitor.
Overcoming today’s short attention spans with video.
Making even big complex purchases uncomplicated.
will be claimed by video this year. Video can increase conversion by over 80%. Audiences prefer audio-visual product presentations over static content 4-to-1. Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text.
spending time on impersonal text pages that don’t speak to specific product benefits they desire. They want clarification about features they’re interested in and have them narrated and explained…like a knowledgeable sales person who listens well. They want video customized to what they’re shopping for, and to socialize it to get feedback.
leverage data-driven, Smart Dynamic interactive presentations that allow you to understand consumer behavior within a video (unlike flat-file video). This scaled technology has created the next generation of product merchandising, which is personal and video